Meet Talia Eve, the creator and
Keke: Can you introduce us to
Talia: Evewear came into the picture because I was working for various people over the years designing really beautiful but really expensive clothing. I didn’t know many people that could afford the clothing and found that expensive clothing is often hung in a closet and worn infrequently. I wanted to make affordable clothing that people wore all the time. What do people wear more than anything? Sleepwear! And even if you sleep naked, no one wears jeans while chilling on their couch!
I also believe that women are their most confident selves while they are at home, I wanted to dress that state of mind. What a woman wears at home directly relates to how she feels at her best. In an ideal world, we would dress for ourselves, but the reality is that people dress how they want the world to see them. Since all of our garments can be worn day to night, Evewear gives women the ability to do both; dress for herself and still leave the house in the same outfit.
K: How can different types of women identify with the pieces you create?
T: In design school you are taught to know your customer inside and out, we are supposed to create an archetype of a girl and define every aspect of her life. In a female driven industry I don’t believe we should stereotype each other by creating these well-defined boxes, no woman is only one type of way. When designing the collections (the new collection is coming out this holiday season!), I focus on different moods—while one day you might feel like “The Free Spirit” in a jumpsuit, the next day you might feel like “The Girl Next Door” and want to throw on a nightgown.
K: What do you want people to feel when they wear your clothes?
T: I hope women feel confident and comfortable. I hope they feel loved and feminine. The back of our label says “You are made of stars” and the back of our care label says “Wear it in good health” I want the best for these woman and I want them to know they can do anything.
K: Can you tell us about the biggest obstacle you faced in creating Evewear?
T: The biggest obstacle is definitely being a young female business owner. I have to prove to every person I come across that I know what I am talking about and that I can be relied on. I have to prove myself not because of my resume, qualifications, or intellect but because of what I look like.
K: Can you tell us about the five different styles that Evewear has?
T: The five styles (so far) are:
- The Tomboy (our best seller): a baseball inspired short sleeve button down with matching shorts
- The Free Spirit: a wireless bra supported bustier jumpsuit
- The Girl Next Door: a button-down ruffled tier nightgown
- The Icon: A short sleeve top and pant set designed for braless wearing
- The Romantic: a Bralette, undie, and skirt set
K: Can you explain your manufacturing process and the materials you use? How are sustainable clothes helping our environment?
T: Our favorite parts about fashion and clothing such as the innovation, the design, and the beauty, often disguise the fact that all of these products will still be on this planet long after we are. The fashion industry is the second biggest wasteful industry besides oil, so when it comes to fabrics, we need to use what is already on this earth instead of creating more. By using all deadstock fabrics (which is exactly the fabric that already existed but was overproduced) and then cutting and sewing everything locally in downtown Los Angeles we can ensure that Evewear is conscious about our impact on the environment and our interaction with the world around us is only positive.
K: What do you think about feminism? How does feminism tie into the mission of Evewear?
T: I think feminism is a movement to ensure women get the acknowledgment, respect, and equality that we deserve in all facets of life. It is important to us to support creative and talented women; we are an all-female company and every photoshoot, video, collaboration, etc include an all-female team.
K: Can you describe the woman who wears Evewear?
T: There is no one type of woman. If you have a beating heart, care about the environment, and like well-fitted clothing, there’s a good chance you are a candidate.
K: What are some ways people can wear sleepwear, other than when sleeping?
T: The modern woman cannot be defined. When approaching making clothing for women you have to understand her needs. I don’t know anyone that lounges at home in their work clothes. Evewear gives women the ability to go from bed to a meeting and then out to dinner, while still wearing something that is presentable and appropriate. Whether you work at home or in an office, Evewear blurs that line between the inside and outside worlds.
K: What does comfort mean to you? How can people be simultaneously comfortable and stylish?
T: Comfort is being able to use your mind to think of new and interesting ideas instead of focusing on your appearance. Confidence enables a person to focus on their dreams and goals instead of the artificial aspects of life that sometimes weigh us down and pollute our mind with negativity. If a woman leaves the house comfortable not only because the garments are ridiculously soft but because she knows she looks good and her clothing fit her right she can focus on the important things in life. For Evewear being comfortable and stylish is linked to self-worth.
K: Do you consider yourself a girlboss? In what way?
T: I’ve never thought about that before. I think every girl is a girlboss. I think men can only dream of one day becoming a girlboss. I think if you believe in yourself, are a thoughtful person, and work each day to take yourself to the next level whether that be reaching small or really big goals I think you are doing it right.
K: What advice do you have for other women who want to start their own businesses?
T: You will always be waiting on other people to get back to you, never be the one people are waiting on. Make yourself known as dependable.
K: Who are some female role models that inspire you?
T: My grandma and Frida Kahlo. Before recycling was a concept that was mandated and fashionable, my grandmother was among the early believers in environmental conservatism. She along with 9 other people created the first recycling center in the state of New York and brought environmental education into the local public school system. She later wrote a children book called “Grandma Goes Green” and has always inspired my positive outlook on life. Frida Kahlo another woman defined by her optimism never cared what anyone thought about her, she was as authentic as they come. She painted self-portraits because she knew herself better than anyone and never let her handicap stop her from doing what she loved.
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